Two sources, two purposes. The website tells you what an expert says they do. The directory record tells you what they have declared in a standard format.
An expert's own service page is persuasive writing. It exists to explain capability and generate enquiries, and there is nothing wrong with that - but it is authored by the subject, structured however they prefer, and free to emphasise strengths.
A directory listing is a different artefact. It uses fixed fields, applies the same fields to every listed expert, and records declarations that are directly comparable across candidates. Reading the seo expert witness Dan Stratford listing alongside the practice pages gives counsel two independent views of the same record.
For Dan Stratford, MBA the social media expert witness listing records 29 years in practice, two depositions or testimony in the last four years, education of BS Biology, Rockhurst University; MBA, Regis University, a base in Highlands Ranch, Colorado, and Stratex Digital Marketing as the company. The declared general specialty is search engine optimisation and marketing, with keywords spanning SEO, Google Ads, social platforms, email, affiliate and influencer marketing, artificial intelligence and eCommerce.
Once you have the declared specialty, test it against the depth of the practice material. A credible expert's detail pages should describe method, not just topics - what data is requested, what is tested, what is excluded.
An expert whose declared keywords are broad but whose practice pages are thin is overreaching. One whose pages state their own exclusions - as the applied-AI scope does - is describing a defensible lane.
A third check is whether the operating history is specific enough to verify. Vague seniority claims are hard to test; dated roles at named organisations are not.
That last item is more useful than it first appears. An expert who still runs live campaigns retains current platform knowledge, which is the difference between explaining how a system worked five years ago and how it works now.
Sydney Nicole LLC and Sydney Nicole Gifford v. Alyssa Sheil LLC and Alyssa Sheil — U.S. District Court, Western District of Texas (2025). Copyright infringement, DMCA violations, misappropriation of likeness. Retained by the plaintiffs to analyse TikTok, Instagram and Amazon Influencer Program data, showing how algorithmic replication and content duplication can divert commissions and cause brand confusion. The work covered visual mimicry, first-click attribution and consumer perception. The declaration helped preserve the plaintiffs' federal claims and contributed to a successful settlement.
Directory listings, practice pages and named engagements are three views of one record. Where they agree, the picture is reliable. Where they diverge, that divergence is the first question to ask. The expert witness in instagram listing and the Stratex Digital Marketing practice pages can be compared directly; enquiries go to 720-985-7945.
A directory of expert witnesses that publishes structured profile fields - specialties, keywords, education, years in practice and recent deposition or testimony counts - in a consistent format across listed experts.
The website is authored by the expert and structured for persuasion. The directory record uses fixed comparable fields, including deposition history, which most marketing sites omit. Discrepancies between the two are worth asking about.
His SEAK profile records two depositions or testimony appearances in the last four years, against 29 years in practice.
The general specialty is search engine optimisation and marketing, with declared keywords covering SEO, Google Ads, social media platforms, email marketing, affiliate and influencer marketing, artificial intelligence, programmatic advertising and eCommerce.